Digital Marketing and Sales Executive

Job Description:

ICAV Tech is looking for a dynamic, talented, creative and result driven Digital Marketing & Sales Expert. The ideal candidate will oversee the online marketing for the organization by planning and executing digital marketing activities for better outreach, engagement and generating leads. This candidate will have previous marketing & sales experience and exhibit exceptional marketing acumen to enhance the company's branding and generate leads.

Roles & Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
  media and display advertising campaigns.
• Handle sales operations for IT software products & digital services provided by the company.
• Working closely with business development team & lead generation.
• Design, build and maintain our social media presence.
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase
  company and brand awareness
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
  channels and customer touch points
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up to date.

Desired candidate Profile:

• Top notch English written, and oral communication skills are required.
• Candidate must have 3+ years of relevant experience.
• Experience in IT software product sales, digital services sales & SaaS sales is necessary.
• Portfolio consisting of SEO projects successfully completed.
• Good in SMO (Social media optimization) Strategy Planning and Marketing.
• Candidate should have knowledge of latest Search Engine Optimization/Search Engine Marketing. trends, methods, and best practices.
• Should have worked on Google Analytics and Google Webmaster Tools
• Expert Knowledge: On-Page & Off-Page SEO Optimization